Branding is a rather new concept: a single, seemingly innocuous idea conceived by the strategists Al Ries and his wife, Laura Al Ries in the mid-1980s. They believed that successful companies produced brands instead of products, that is, brands were intangible and existed only in the minds of the consumers
2 comments:
A single idea in the mind of the consumer!
good lady aasiyah!! could you elaborate a bit more on it please?
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