A brand differentiates products and services that appear similar in features, attributes and possibly even benefits. What makes Surf Excel better than Ariel? What makes Tapal better than Lipton? It is all the power of branding. A brand is nothing but a single concept or an idea in the minds of the consumers. The stronger the perception the stronger would be the brand.A brand is not a tagline like “Connecting people”
A brand is not a symbol like that of a blue maple of Telenor
A brand is not a shape that of Coke bottle
A brand is not a spokesperson like Imran Khan for Shaukat Khaum
A brand is not sound like Mobilink’s latest advertising campaign jingle – “Hum Bolain Mohabbat Ki Zabaan”
A brand is not a shape that of Coke bottle
A brand is not a spokesperson like Imran Khan for Shaukat Khaum
A brand is not sound like Mobilink’s latest advertising campaign jingle – “Hum Bolain Mohabbat Ki Zabaan”
A brand is not an actual product or service like Rose Petal tissues or Air Blue.
A tagline, symbol, shape, spokesperson, sound and an actual product or service all help bring the brand to life and into consumers’ streams of consciousness but in reality, they are simply well-executed marketing and selling tactics.
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